How to Get Instapage Leads into Pipedrive

How To Get Instapage Leads Into Pipedrive

In this post, we’ll show you how you can get your Instapage leads into Pipedrive. Enjoy :)


  • Pipedrive
  • Instapage
  • Zapier
  • Duration: About 10 minutes

Step 1: Connect Instapage to Zapier and Select Zap

In your Zapier account, click Create Zap, then search for ‘Instapage’ and click to add the Instapage App.

Instapage Lead Zap

Add the Form Submission in Instapage Zap and click CONTINUE.

Instapage Zap Form Submission

Sign in to Instapage when prompted. Then click Settings and copy the Sub-account Access Token.

Instapage Zapier Settings

Paste the token and click Yes, Continue.

Instapage Zapier Access Auth

Select your Instapage account, then select the Page (if you haven’t created any pages in Instapage yet head over there and create your first one) you need to attach it to this Zap for the process to work.

Instapage Zapier Custom Lead

Click CONTINUE and then test your data source is working correctly.

Instapage Zap Form Submission Test

Step 2: Create Person in Pipedrive from Instapage Form Submission

Next, configure what you want the Zap to do.

Create Person in Pipedrive

Select the Pipedrive App and the Create Person Action Event.

Click CONTINUE and sign into your Pipedrive account if prompted.

Pipedrive Zapier Sign in


Under Customize Person click the + button and select Name as the dynamic Name for your contact type.

Instapage Pipedrive Customize Person

Select Email and Phone for the relevant fields and click CONTINUE.

Step 3: Create Pipedrive Deal with Imported Person

Click the + icon to add another step, then choose the Action Event Create Deal.

Create Pipedrive Deal Imported Person

Add a Deal title ‘First Name // Instapage’ (or whatever you want in your Deal title).

Leadpages Pipedrive Deal

Specify what Stage you want the Deal created in by selecting Lead In (Pipeline).

Pipedrive Deal Stage

Add the Person you created in Step 2 to the Deal:

Click the Person dropdown arrow and select Use a Custom Value (Advanced).

Pipedrive Custom Value

Then add the Person ID.

Instapage Pipedrive Custom Person ID

Click Save.


Pipedrive Zap Test

Confirm all the Deal data is correct. Then you’re all set.

Click the ON toggle.

Zapier On

Your Zap is now live. Congrats!

Step 4: Check Deals are Working

In Pipedrive go to the Deals page and confirm the Zap correctly imported your test deals.


Start your free trial

No credit card required.

Assign leads automatically and free up your time.

Copyright © 2024 RouterJet. All rights reserved.