RouterJet vs. Chili Piper: Lead Routing for Pipedrive Teams

If you’re searching for a lead routing tool for your Pipedrive CRM, Chili Piper has probably come up. It’s one of the most well-known names in lead routing and scheduling, and for good reason. It’s a powerful platform used by thousands of sales teams.

But here’s the thing most comparison articles won’t tell you upfront: Chili Piper doesn’t integrate with Pipedrive.

That’s not a knock on Chili Piper. It’s a genuinely excellent tool for teams running Salesforce or HubSpot. If you’re on one of those CRMs, it deserves a serious look. But if your team runs on Pipedrive, you’re looking at a dead end.

We build RouterJet, so we’re obviously biased. We’ll be transparent about that throughout this article. But the core comparison here isn’t really about features or pricing. It’s about whether the tool works with your CRM at all.

Chili Piper is built for Salesforce and HubSpot

Chili Piper’s native CRM integrations are Salesforce and HubSpot. That’s it. Their Distro product (the lead routing piece) auto-assigns records inside Salesforce. Their Form Concierge qualifies and routes leads from web forms into those two CRMs. Their entire platform, routing logic, meeting scheduling, handoff workflows, is architected around the Salesforce and HubSpot data models.

Pipedrive isn’t on the list. Not as a beta integration, not as a “coming soon,” not as a limited feature set. It’s simply not supported.

You can connect them through Zapier or Workato. Third-party automation platforms can pass data between almost any two tools. But that’s not the same as a native integration, and the difference matters for lead routing specifically.

Why “connect it through Zapier” isn’t a real solution for lead routing

Lead routing is time-sensitive. When a new lead comes in, every minute of delay reduces your chances of making contact. A widely cited study from Lead Response Management found that contacting a lead within five minutes is 100x more effective than waiting 30 minutes. Routing through a Zapier middleman introduces delays, adds failure points, and creates a setup that’s fragile to maintain.

Here’s what you’d actually need to make Chili Piper work with Pipedrive through Zapier:

• A Zap to push new Pipedrive leads to Chili Piper
• A way to map Pipedrive’s custom fields to whatever Chili Piper expects
• A Zap to push routing decisions back into Pipedrive
• Ongoing maintenance every time you change a field, add a rep, or adjust routing rules
• A Zapier plan with enough tasks to handle your lead volume

At that point, you’re paying for Chili Piper ($30/seat/month billed annually, plus a platform fee of $150–$1,000/month based on lead volume) and paying for Zapier, and spending hours building and maintaining an integration that could break silently.

That’s not a solution. That’s a workaround.

RouterJet is built specifically for Pipedrive

RouterJet exists for one reason: to solve lead routing for Pipedrive teams. It’s not a generic tool adapted to work with Pipedrive. Every feature, rule-based matching, weighted round-robin, shift-aware routing, escalation workflows, is designed around how Pipedrive structures deals, leads, people, and custom fields.

What that means in practice:

Setup takes minutes, not hours. Connect your Pipedrive account, and RouterJet automatically syncs your team members, custom fields, and pipeline structure. Build a routing rule using your actual Pipedrive data. No field mapping, no middleware, no code.

Routing happens in real time. RouterJet uses Pipedrive’s webhook system directly. When a lead enters your Pipedrive, it’s routed instantly, not when a Zapier polling interval happens to check for new records.

Your reps get notified where they already work. RouterJet supports five notification channels: email, SMS, Slack, WhatsApp, and Telegram. Reps can accept leads directly from a text message or Slack notification, and the owner updates automatically in Pipedrive.

Rules use your Pipedrive fields natively. Route based on deal value, geography, product interest, custom dropdowns, any field in your Pipedrive. No translation layer, no data mapping, no sync issues.

An honest comparison table

	Chili Piper	RouterJet
Native Pipedrive integration	No	Yes
Built-in lead routing	Yes (Distro)	Yes
Round-robin distribution	Yes	Yes (weighted)
Shift/timezone-aware routing	Not a core feature	Yes
Escalation workflows	No	Yes
Notification channels	Email	Email, SMS, Slack, WhatsApp, Telegram
Meeting scheduling	Yes (core strength)	No
Pricing (per seat, annual)	$30/seat/mo + platform fee	~$10–20/seat/mo
Platform/base fee	$150–$1,000/month	None
Supported CRMs	Salesforce, HubSpot	Pipedrive

A few notes on this table: Chili Piper’s meeting scheduling is excellent, and RouterJet doesn’t offer scheduling at all. If you’re on Salesforce or HubSpot and scheduling is a priority, Chili Piper is a strong choice. RouterJet’s pricing varies based on plan tier and team size. And all pricing information here reflects what was publicly available as of early 2026, so always check each vendor’s pricing page for current numbers. These tools aren’t really competitors. They serve different CRM ecosystems.

When Chili Piper is the better choice (and RouterJet isn’t)

We said we’d be honest, so here’s where RouterJet falls short:

If your team uses Salesforce or HubSpot, Chili Piper is likely a better fit. Their scheduling capabilities, form routing, and deep CRM integrations are mature and battle-tested. RouterJet doesn’t integrate with those CRMs. We’re Pipedrive-only by design.

If meeting booking is central to your workflow, Chili Piper shines. Their Form Concierge lets prospects book meetings directly from web forms, which is a different (and complementary) approach to lead management that RouterJet doesn’t replicate. RouterJet routes leads to reps, but it doesn’t handle calendar scheduling.

If you need a full demand conversion platform covering chat AI, form qualification, SDR-to-AE handoffs, and scheduling in one suite, Chili Piper offers that breadth. RouterJet does one thing (lead routing) and does it well for Pipedrive, but it’s not a multi-product platform.

When RouterJet is the clear choice

If your team runs on Pipedrive, RouterJet is the straightforward answer. Not because we think we’re better than Chili Piper in the abstract, but because Chili Piper simply doesn’t work with your CRM natively, and lead routing is too important to run through duct-taped integrations.

RouterJet makes sense for your Pipedrive team when:

• You need leads routed to the right rep the moment they enter Pipedrive
• You want reps notified via SMS, Slack, or WhatsApp, not just email
• Your team spans multiple timezones and needs shift-aware routing
• You want unclaimed leads to escalate automatically instead of going cold
• You need weighted distribution to match different rep capacities
• You want a tool that just works with Pipedrive without middleware or maintenance

The bottom line

This comparison is simpler than most. Chili Piper is a powerful demand conversion platform for Salesforce and HubSpot teams. RouterJet is purpose-built lead routing for Pipedrive teams. If you’re evaluating both, the deciding factor isn’t features or pricing. It’s which CRM you use.

Using Pipedrive? RouterJet was built for you. You can start a free 14-day trial and have routing rules running in minutes, not days.

Using Salesforce or HubSpot? Give Chili Piper a serious look. We’d rather point you to the right tool than pretend we’re the answer for everyone.